5 Reasons Why Pinterest is Effective in Social Media Marketing

Pinterest is gaining more popularity in the social media community where internet users can pin the videos and photos they like on a virtual pinboard. Its users have the leeway to display images and videos that are in line with their interest and hobbies and now Pinterest is beginning to increase its network of users, gaining more opportunity to be used as a promising tool for social media marketing. Here are 5 reasons why Pinterest is one of the best tools that one can use for social media marketing.

How Pinterest is Effective in Social Media Marketing

1. Pinterest is great for visual marketing

One of the best features of Pinterest is that it is mainly visual. If you want to market your products and do not want to provide content, you can actually connect to your readers merely by posting videos or images that are relevant to your target market. Internet users these days are giving more time watching videos and posting images and you can even re-pin what others have pinned on their own Pinterest pinboard. The more follower you have and friends who re-pin your images and videos, the more you gain social media visibility thereby strengthening your social media campaign.

2. Pinterest offers convenient tools for social media marketing

Pinterest comes with a Bookmarklet tool that you can install to your own web browser. It allows you to pin the videos or images that you like from the internet and pin them to your pinboard using the web browser toolbar. You can also pin quotes, enlarge the images you pinned to your pinboard and use analytic tools to view whether your images or videos are re-shared by other users and other metrics you can use to see how your sales data goes.

3. You can link your social media account with Pinterest

It is easier to connect Pinterest with other social media sites such as Facebook and Twitter, making it easier and convenient to attract other social media users to take notice of your marketing efforts on Pinterest. You can connect with your friends from your social media accounts and you can engage them to re-pin and share your video and image posts. Anyone from your circle of friends and your friends’ circles of friends are potential customers so go ahead and start a massive social media marketing campaign from Pinterest and extend it to other social media sites as well to create good leads for your market.

4. Pinterest offers the opportunity to promote your brand

One of the promising feature of Pinterest is that you have the liberty what to pin on your pinboard. This gives you the opportunity not only to showcase your own hobbies or likes but also to introduce your brand to the social media community.

5. Pinterest offers a good social media approach for SEO

Because other users could follow your account, re-pin your videos and images and share it with their other friends, Pinterest is becoming a very useful tool for social media marketing. From an SEO perspective, it offers a good opportunity to start building your own followers to whom you can promote your products and services. Your Pinterest account can help generate good leads on your target market and it also drives more traffic to your business website.

With Pinterest’s popularity these days and every social media marketer is using its features in their favor in marketing their brand in its growing social media community that could produce good leads from their target markets.