The number of free email marketing services have increased in recent times. While some are quite limited in terms of what they can do, others are surprisingly efficient and comparable to premium solutions.

Don’t have the budget to invest in a paid package? Check out some of the tools you must have in order to get the most from a free email marketing service.

Campaign Creation Tools

One factor you can’t afford to overlook when evaluating free email marketing services is how your campaigns will actually be created. Not only must you take the design aspect into consideration, but the actual composition of your message itself, which entails much more than you may think. A free solution that comes equipped with efficient campaign creation tools will make your life as an email marketer much easier. Keep your eyes peeled for a package that includes features such as pre-made templates and easy to use formatting tools so giving your campaigns life is not a complex undertaking.

List Management Tools

For an email marketer, building a list is usually an ongoing process. However, the bigger your list, the more difficult it becomes to manage. This why it is so important to choose a free email marketing service that offers a comprehensive set of list management tools. An ideal solution will provide tools that allow you to easily import your existing contacts, segment your list for better targeting, and remove bounces and unsubscribes. While this may seem like a luxury, it is actually a basic capability and one you can’t be without if you are to have any success as an email marketer.

Reporting Tools

Email has several attributes, and one of its greatest strengths is its ability to be measured for success. Because tracking is an important part of marketing in general, we strongly suggest choosing a free service that gives you access to efficient reporting tools. Not only will such a solution tell you how your campaigns are performing in terms of opens, clicks, and other key aspects, but also provide valuable insight that can be used to make improvements and tailor your campaigns to better suit the needs of your audience. In a world where consumers have all the power, the importance of being on target with your marketing cannot be underestimated.

Sometimes the Best Things in Life are Free

Although premium email marketing packages are often worth every penny, today’s market is evidence that you don’t necessarily have to pay to get what you need to make an impact. It is also proof that sacrificing quality isn’t always a requirement, which is definitely a good thing for marketers who lack financial resources, yet can’t afford to make any crucial compromises. With a little dedication to finding something that suits your specific needs, you can indeed land a free email marketing solution of high quality.