While a domain search can be a long and arduous process, it doesn’t have to be. Keeping a few simple tips in mind can make registering a domain name for your Website so much easier. Finding the right domain name is extremely important to your success on the Internet, but that doesn’t mean you should have to get worked up about it.
Top Five Domain Name Search Tips
1. While there are many different extensions available these days you can use for domain search, you’ll want to opt for a .com suffix if you’re a business. This is the first extension that most people try when they search for a Website. While something like .pro might look cute, it doesn’t have the immediate recognition among casual Web users that .com or even .org has. You might even want to register the same name at several different suffixes and have them all point back to the same resource.
2. Don’t forget about possibly putting a hyphen in your domain name. Most people avoid hyphenated names because they’re afraid that users will forget about the hyphens and end up at a competitor’s site. However, search engines can actually distinguish keywords in a hyphenated domain name better and then show that site more prominently in results for keywords that show up in the name.
3. Generic domain names tend to sell for a lot of money, and marketers often seek them out. However, it often makes more sense to get a domain name that matches a brand rather than the type of product being sold. Google and Bing are two of the most popular sites around, and yet neither of them has the word search anywhere in their name. Naturally you should only ever use a trademark name that you own. At one point, people used to register domain names similar to those of large companies with the hopes of selling them back to companies that owned the brand trademarks they copied. Today they’d be more likely to get a cease and desist letter in the process.
4. It might be very tempting to select a long domain name. Most registry services now allow users to select names that are 63-67 characters long. However, it’s best to not register domain names at this length. Most consumers will forget about site names that are that long with a few exceptions.
5. Never hesitate to register a domain name. If you register your domain name today, then that means no one else can take it tomorrow. There are large organizations that purchase huge blocks of domain names. Make sure that your preferred name doesn’t get gobbled up.
Keep in mind that you shouldn’t have to pay high prices for your domain name either. Companies used to charge big reservation fees, but competition between different registries has lowered prices dramatically. Remember these tips and shop around. You’ll be able to find the perfect domain name and then you’ll start to build the Website of your dreams around it.